Digital Art: Implications for Design
Posted in My thoughts on May 1, 2008 by ad2008This essay will focus on the frequently parallel, and sometimes convergent, ideas in the fields of science, art, and design. Though it seems as though calls for art and technology to join forces are finally being answered, it becomes more difficult to separate the art from the design when their technological mediums are so similar, (”calls for” them to “join forces” here refers to many of the authors we have read this semester, including Ed Shanken’s “Art in the Information Age: Technology and Conceptual Art,” and Alan Turing’s “Computing Machinery and Intelligence,” 1950). Since, as a class, we learned about Digital Art from the ground-up, we could not focus on certain sub-genres of digital/new media/internet/etc. art for very long. One such avenue is design: is it a bridge between art and technology? What does it have to do with art? Are art and design mutually exclusive?
The connections between design and scientific collaborations, therefore, seem to have been lost in the shuffle. These intersections become evident in Hal Foster assertion in his essay “Design and Crime,” in Design and Crime and other Diatribes (New York: Verso, 2002), that the distance between design and technology has decreased. Foster states about the evolution of this relationship:
After the heydey of the Art Nouveau designer, one hero of modernism was the artist-as-engineer or the author-as-producer, but this figure was toppled in turn with the industrial order that supported it, and in our consumerist world the designer again rules. Yet this new designer is very different from the old: the Art Nouveau designer resisted the effects of industry, even as he also sought, in the words of Walter Benjamin, ‘to win back [its] forms-modern concrete, cast iron, and the like-for architecture and art. There is no such resistance in contemporary design: it delights in postindustrial technologies, and it is happy to sacrifice the semi-autonomy of architecture and art to the manipulation of design, (17-18).
Writing in 2002, Foster’s statement that the designer takes precedent over the “artist-as-engineer” may have applied at the time. However, as history has shown, different social constructs, political climates and cultural trends couple with technological advances to push forward the acceptance a cooperation between artist and/or designer with science and/or technology. In fact, these trends can be seen throughout history in the museum exhibitions that highlight one or the other set of pairings (David Raizman, History of Modern Design, Prentice Hall, 2004, p.206).
Three such exhibitions that represent different time period, and therefore a variety of couplings, are the MoMA sponsored, Organic Design in Home Furnishings (1940); the exhibition curated by Jack Burnham in 1970 at the Jewish Museum in New York, Software: Information Technology: Its New Meaning for Art; and the exhibition in the MoMA that lasts from February to May of 2008, Design for the Elastic Mind. The 1940 exhibition that went on in the midst of World War II reveals a heightened interest in design for the middle class of America (Raizman, 232-233), Jack Burnham’s exhibition reveals a more siphoned off, yet still important rise in interest of computer technology as it related to artistic production in the 1960s (Edward Shanken, “Art in the Information Age: Technology and Conceptual Art,” 2001), and this year’s exhibition at the MoMA reveals connections among all three fields: art, science and design, (Paola Antonelli, Design and the Elastic Mind, 200
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Design, industry and the middle class were the focal points for the 1940 exhibition. The winners of that particular exhibition’s contest for best design was Eero Saarinen and Charles Eames who worked together to create an armchair made of molded plywood and foam upholstery with fabric (seen below). The MoMA became a taste-maker at this point in the middle of the twentieth century, and they advocated standards based upon “suitability to purpose, material, and process of manufacture,” (Raizman, 232). This exhibition illustrated a response in design to the technological advances and the limiting resourcefulness that came to fruition in large part because of World War II.
Eero Saarinen and Charles Eames, armchair, molded plywood and foam upholstery with fabric, 1940. MoMA Organic Design for Home Furnishings Exhibition,New York.
During the following decades, scientists and artists alike explored computer technology to a great potential. Many of them wrote essays about their interests that helps us today understand a rich and diverse discourse that surrounded combining the forces of art and science. Roy Ascott, in the 1960s, wrote about teaching art courses as you would learn science–in a multi-faceted and versatile manner that would encourage a more well-rounded artist (Roy Ascott, “The Construction of Change,” 1964). Also in the 60s, scientists like Ivan Sutherland and Douglas Englebart made giant advances in creating what we now acknowledge as basic computer interface components, (Douglas Engelbart, “Augmenting Human Intellect: A Conceptual Framework, 1962, and Ivan Sutherland, “Sketchpad: A Man-Machine Graphical Communication System,” 1963).
Ideas of artistic and computer innovation collaborating for the betterment of society surfaced during this turbulent decade of civil rights activism, anti-war protest, and assassinated heroes. Breaking the surface into a full museum exhibition however, concepts of artistic collaboration with and/or critique of software technology were realized in the Jewish Museum in New York in 1970 called Software: Information Technology: Its New Meaning for Art.
This exhibition focused on the materials and concepts of technology and science by examining their visual forms from an aesthetic vantage point, while also commenting on the possibility to apply science and technology in order to create on an artistic level, (Shanken, 12-13). Three decades passed since the MoMA focused on the middle class, function, taste, and aesthetic, and museum exhibitions certainly reflected the changes in society. No longer was the main concern focused toward consumerism and taste level of the middle class. Instead, this exhibition reveals, not only the idealism surrounding a possible artistic and scientific cooperative force, but it also critiqued how technology was being used in society by showing alternatives to those, typically, hierarchical one-way authoritative frameworks (Shanken, 14).
It would be another three decades before an exhibition at the MoMA would finally interlace the concerns addressed in the 1940 exhibition about design and function, as well as issues raised in the 1970 exhibition about an artistic critique of technology and science into one dynamic and interactive exhibition of their own in 2008. Design and the Elastic Mind, curated by Paola Antonelli, “highlights current examples of successful design translations of disruptive scientific and technological innovations, and reflects on how the figure of the designer is changing from form giver to fundamental interpreter of an extraordinarily dynamic reality,” (Paola, Design and the Elastic Mind, New York: Museum of Modern Art, 2008, 17).
So why did this take such a long time to take place? In their introduction to Joseph Weizenbaum’s “From Computer Power and Human Reason, From Judgment to Calculation,” in their text, The New Media Reader (Cambridge:MIT, 2003), Noah Wardrip-Fruin and Nick Montfort state that, “The concern that machines will take over not just the jobs that provide us income, but also the cognitive and emotional functions we closely associate with humanity, is a particular worry of the computer era,” (Wardrip-Fruin and Nick Montfort, 367). This assertion of the general public’s fear of technology combined with an artistic reaction which identified technological advances with wartime action in the early 1970s at the end of the Vietnam War. The cultural climate of that period gave way to a more activist artistic movement that focused less on technological innovation, and more on conceptual arguments revealed through a pluralistic artistic decade.
However, artists explored digital art and new media technologies, according to expert and author Christiane Paul, during the 1980s and 90s, during which time the artistic medium “evolved into multiple strands of practice, ranging from more object-oriented work to pieces that incorporated dynamic and interactive aspects and constituted a process-oriented virtual object,” (Christiane Paul, Digital Art, New York: Thames & Hudson, 2003, p.21). These characteristics of interaction, process-orientation, and virtuality combined with sharp critiques, database visualizations, and explorations into nanotechnology in the MoMA exhibition this year.
Examples of what Antonelli describes as “critical design”- design that challenges narrow assumptions given to the role of products,” whether they be environmental or strictly personal-are what I found to be the most representative of a cooperation and reliance on art, science, and design. Hussein Chalayan’s Mechanical Dress, for instance, is a critical piece that can remind the viewer of different architectural designs. When the model walks, the dress responds to her arm movements by the electrical nodes that are sewn into the fabric. This can also serve to translate the original architectural notion into a more environmentally aware one. I personally, was reminded of the Hearst Building in New York City, the first Green Architecture sky scraper to be built there.

Hussein Chalayan, Mechanical Dress, digitally printed cotton, metal plates with Swarovski crystals, organza, electric mechanisms, and electronic circuits, 2006.
Another aspect of the exhibition’s importance lies in its showcase of artistic exploration and scientific innovation in the realm of nanotechnology. Scientist Hugh Aldersey-Williams, in an essay entitled “Applied Curiosity,” written in the exhibition catalogue, lamented over the fact that designers Charles and Ray Eames lived a few miles away from Nobel Prize Winner and physicist Richard Feynman never met. Summarizing briefly why the Eames’ could have helped Feynman visualize the great advances he made in quantum physics, Aldersey-Williams asserts that it is the artist and the designer who can work with scale and visualizing the invisible to a degree that the potential for scientific advancement through artistic visualization is greater than ever, now that the implications of nanotechnologies are better understood, (Aldersey-Williams, “Applied Curiosity,” Design and the Elastic Mind, 46-55). His lament over Eames and Feynman and his notion that artists have a power over visualizing scale are justified, almost eerily so, in that he reflects on the Eames’ 1968 eight-minute film Powers of Ten, which was a single zoom shot, calibrated according to the level of magnification seen at any instant through the camera, expressed in exponential powers of ten.
Charles and Ray Eames, Image stills from Power of Ten, film, 1968.
These three exhibitions illustrate that social and cultural determinants act with the technological and scientific advances to forcefully negotiate the roles of science, art and design. It seems, with the latest MoMA exhibition, that a balance between these forces may have produced a very fruitful combination of fields which, until recently, have isolated themselves in an almost elitist manner. These relationships have historically (modern history that is) proven to be short-lived and unacknowledged. Possibly, with their ever increasing interest in digital art and new media technologies, artists may convince the scientific world of their abilities to communicate on a technologically savvy level. Add that to the scientific community’s acknowledgment of possible short comings (i.e. visualizing the invisible), and we might be in for a profound new movement in art and science.








